Professional communication is extremely important in e-commerce. In the anonymous world of Internet - buyer is unlikely to meet you face-to-face you in majority of cases. In such cases, you will be judged by quality of your communication or lack of it.

An anonymous e-mail address like jasmine_export@abcfreemail.com does not inspire much confidence in your customer's mind. After all, anybody can subscribe to a free e-mail address and vanish without a trace. One can not even find name, address or country of origin of the sender.

On the other hand - a business e-mail address like sales@jasmine_india.com conveys seriousness of the sender. It suggests the sender is not a temporary player - but invested on his/her e-mail address and more important, left an identity for anyone to check. Anybody can find out more information about the sender from his web-site address (e.g. jasmine_india.com).